5 Ways to Make the Most of Your Campus Mobile App
Yes! A campus mobile app is quite helpful when it comes to student engagement and I’m pretty sure your institution has at least considered a campus-branded mobile app already. But what’s next? Deploying a mobile app is an important step towards building a connected and engaging campus experience; however, to make it stand out and maximize the benefits, you might have to take another step ahead.
Let’s explore 5 ways to maximize mobile engagement with Unifyed Student – Engage and provide your students, faculty, and staff with a better campus experience and enhanced personalized communication.
1. Use your audience to best optimize push notifications
A/B testing is the best way to determine the optimal time to request users’ permission to receive your notifications. For example, you may want half your users to receive the request immediately after they’ve downloaded the app and the other half may receive the request after they’ve been on campus for a week. Seeing which audience generates the highest opt-in rates allows you to measure and optimize accordingly.
2. Improve your integration game
Mobile apps can make it quite easy for its users to stay connected on-the-go and have real-time access to all the sought-after information and data. With the help of integration to different enterprise applications such as Blackboard®, Canvas®, Moodle®, Banner®, Colleague®, etc. students can have a unified campus experience and complete access to all the useful resources right at their fingertips.
3. Keep your in-app messages intriguing and updated
Engaging students can be tricky; however technology can be the key. Deployment of a mobile app doesn’t ensure that your students are making the most of it. You need to make certain that students are opening the campus app and leveraging it in the best way possible. Thus, making the app content interesting and up-to-date goes without saying. In-app messages about new events happening in and around the campus, new course-related conferences, upcoming speaker sessions, sporting events, etc. can be a great help to keep your students engaged.
4. Personalize your push notifications
One solution doesn’t fit all anymore. We are living in an era where everyone wants to see personalized content. No one has time to search for the information they desire.
This is true for the push notifications you send to your audience. Notifications sent to faculty have to be different than what is being sent to the students. It should be further personalized per the student’s major, campus interests, clubs, etc. Doing this helps to measure the response for a particular group or user segment.
5. Customize your in-app pop-up notifications
Another impactful way to increase engagement is to customize pop-up notifications to help users stay abreast of all the new campus offers, events, and deadlines. There is no need to create an opt-in process for these in-app pop-us; and they are sure to drive higher engagement.